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  1. Sophie Jadoul


    How are you doing? I’m mailing you today because we’re launching a new campaign for Carlsberg.

    The campaign links the famous beer brand to the positive social values of football in these times of football fever. To prove that football and beer create togetherness, Carlsberg invented Border Football, a game that uses borders to unite instead of to divide people.

    Watch what happened when we played Border Football at three of Europe’s most tense borders in Belfast, Nicosia and Kosovo

    Please don’t hesitate to contact me if you would like any additional information about the campaign.

    With kind regards,


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